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hOLAnDA 2003
FIRST LATIN AMERICAN DESIGN BIENNALE
OCTOBER – NOVEMBER 2003
VILLA ARENA, AMSTERDAM
More than 100 new design products from Latin America were exhibited in 4000 sqm at the Villa Arena in Amsterdam. hOLAnDA 2003 is the first European overview of Latin American Design. The exhibition shows that Latin American Design constantly challenges the blend of cultures from which it originates. Elements of European heritage, native Indian roots and modern American classics are taken out of perspective and creatively mixed. A lack of funds or the use of available natural materials and craft skills lead to new solutions. Involvement with the local environment creates new products with awareness of the limitations of natural resources and the traditions of craftsmen. Humor, passion and a different use of colors make this blended design a class of its own. Next to the new Celia-line of the Campana brothers with the use of composite materials, you'll find Argentinean design with leather details from Strata Design. Alexandra Parodi from Uruguay designed a foldable and recyclable cardboard bed, suitable for urban nomads, flexible families and design lovers. Highlights of the 'Costa Rica Chill Out Collection' will be shown, created in a surprising collaboration between designers and native craftsmen. |
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